B2BlueCollar
Fleets just wanna have fun.
Fleetio is a fleet maintenance software that gives fleet managers the ability to track, manage, and maintain their operations all on a single platform. Shortly after arriving at Fleetio, one of my first tasks was to enhance and optimize emails for the marketing team. I realized quickly this audience doesn’t engage so much with FEAR or FOMO, but it does engage with FUN (open rates soared over 50% on average, and I set the company record with the highest open rate in history). I wondered, how could I translate that to the rest of the Fleetiverse?
How can we get the customer excited about the new dark mode setting within Fleetio? The original cut had no music, no sound effects, and someone from design thought “She’s Nice On The Eyes” was a good headline. Yikes. I saw the cut and the Jedi within me couldn’t contain himself.
May The Fleet Be With You
ExplorAtIon
Working at Fleetio in this ever-advancing digital era has given me the freedom and opportunity to explore AI and bring concepts and trends to life at the click of a perfectly crafted prompt.
Safety posters don’t have to be so sensitive. Just give me the headline, and we can put all the useful information you want on it.
Design by Fleetio