New Parents.

New Walk-ins.

Walk-ins come with a mail-in. And new parents get the boot—camp.

Two projects, same hospital. This direct mailer was meant to bring awareness to Sandusky that walk-ins are now available in their area. The banners below were set on ESPN Cleveland to promote that Akron Children’s Hospital has a few pointers for new parents. I simply considered the sports context the banners would be running in, and went from there. NBA playoffs. Check. Baseball opening season. Check.