Be a Game Changer

An elite group of esport gamers aim for something higher.

This Auburn Career Center naming project, coupled with brand strategy, tactics, and messaging, came with an opportunity to tackle an issue that has the potential for real world impact: To bring more diversity (hispanic community) into the tech industry. Simply put, what began as a project about getting a diverse group of kids to play a game, ended with a mission for them to change it.

Design by TWIST